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2023-1-ES01-KA220-VET-000157060
21 April 2025
In a global professional landscape, the way decisions are made varies significantly from one culture to another. Understanding these differences is essential for navigating multicultural environments effectively.
Cultural approaches to decision-making
Richard D. Lewis identifies three primary cultural approaches to decision-making based on the different types of cultures. In linear-active cultures (e.g., Germany, USA, UK) fast and individual decisions are crucial, as these cultures value efficiency, logic, and quick action. Decisions are typically made by senior leaders and implemented without broad consultation. Multi-active cultures (e.g., Italy, Spain, Brazil) focus on centralized decisions with a personal touch. Leaders make decisions influenced by emotions and relationships, where the process may appear less structured, but it’s deeply rooted in social dynamics. Last but not least, consensus-based decisions are proper in reactive cultures like Japan, China, South Korea. Decision-making is slower, involving multiple levels of consultation to ensure harmony and avoid conflict. Once the decision is made, execution is swift and committed.
Richard D. Lewis in When cultures collide captures this cultural nuance with the following quote: "The Japanese hate making decisions and prefer to let decisions be made for them by gradually building up a weighty consensus." He emphasizes that while Japanese decision-making may seem slow to Westerners, it ensures strong alignment and efficient implementation once a decision is reached.
Implications for international teams
These differing approaches can lead to misunderstanding. An American manager working with Japanese colleagues may grow impatient with the lengthy consensus process, not realizing that it ensures smoother execution later. An Italian leader might expect decisions to be followed without question, which could clash with the expectations of a Swedish team used to inclusive, egalitarian discussions. In a multicultural team, recognizing and respecting decision-making styles is crucial to avoid frustration and ensure collaboration.
Here are some useful tips for navigating across different decision-making cultures:
Acknowledge cultural differences: realize that decision-making styles vary and that each method brings value.
Adapt our approach: be willing to slow down to allow for broader consultation or speed up when direct decisions are expected.
Encourage open dialogue: discuss decision-making preferences early in a project to align expectations and avoid surprises.
In conclusion, decision-making in a multicultural world is a core component of management. Understanding how different cultures approach it whether through consensus or authority is key to successful leadership and cooperation. As Richard D. Lewis shows, respecting these differences helps build cultural bridges and enables teams to thrive globally.
This project has been funded with support from the European Commission.
This publication reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.